Privacy Policy
Last updated: 23 October 2026
INTRODUCTION
Dani & Life (“we,” “us,” or “our”) is committed to respecting your privacy and protecting your personal information.
This Privacy Policy explains how we collect, use, store, share, and protect personal information when you visit www.daniandlife.com (the “Website”), interact with our content, subscribe to our communications, contact us, or purchase products from our SoyUnique collection.
Dani & Life publishes articles, resources, and other online content covering business operations, organisation, marketing, lifestyle, and related topics. Our Website may also feature an online shop offering SoyUnique candles, stationery, and other products.
This Privacy Policy applies to visitors, readers, subscribers, customers, and anyone else who interacts with the Website.
We process personal information in accordance with applicable UK data protection legislation, including the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations 2003 (PECR), as applicable.
By using the Website, you acknowledge that you have read this Privacy Policy. Where consent is legally required for a particular activity, such as certain cookies or marketing communications, we will seek that consent separately.
1. CHILDREN’S PRIVACY
Our Website is intended primarily for adults and is not directed at children.
We do not knowingly collect personal information directly from children where doing so would require parental consent that has not been obtained.
If you believe that a child has provided personal information to us in circumstances where it should not have been collected, please contact us at info@daniandlife.com so that we can investigate and take appropriate action.
2. PERSONAL INFORMATION WE COLLECT
The information we collect depends on how you interact with the Website.
2.1 Information you provide directly
You may provide personal information when you:
Contact us by email or through a contact form.
Subscribe to our newsletter or other email communications.
Leave a comment on a blog post, where comments are enabled.
Complete a survey, questionnaire, or other form.
Request information about our content, products, or services.
Place an order through the SoyUnique shop.
Request assistance with an order, return, refund, or other customer service matter.
Depending on the interaction, this information may include your name, email address, billing address, delivery address, telephone number, order details, message content, preferences, and any other information you voluntarily provide.
If you purchase a product, we may also collect information necessary to process and fulfil your order, including the products purchased, payment status, delivery details, and transaction records.
2.2 Payment information
Payments may be processed through third-party payment providers, including PayPal or card payment processors made available at checkout.
Your payment information is handled according to the relevant payment provider’s privacy and security practices.
We do not intend to store full payment card details on the Website. We may receive limited transaction information, such as payment confirmation, transaction references, or other details needed to manage orders, refunds, accounting, and fraud prevention.
Please review the privacy policy of your chosen payment provider for further information about its processing of payment data.
2.3 Information collected automatically
When you visit the Website, certain technical and usage information may be collected automatically, depending on the technologies enabled and your cookie preferences.
This may include:
IP address and approximate geographical location.
Browser type and version.
Device type and operating system.
Referring website or source of traffic.
Pages visited and time spent on the Website.
Links clicked and interactions with Website content.
Date and time of visits.
Technical information relating to Website performance and security.
We may use analytics tools, such as Google Analytics, to understand how visitors discover and use our content, identify popular articles, and improve the Website.
Non-essential analytics and advertising technologies will only be used where the required consent has been obtained.
3. HOW WE USE YOUR PERSONAL INFORMATION
We use personal information for the following purposes, where we have an appropriate lawful basis.
3.1 Operating and improving the Website
We may use technical and usage information to maintain the Website, monitor performance, understand visitor behaviour, improve navigation, identify technical problems, and develop relevant content.
Depending on the processing activity, our lawful basis may be legitimate interests or consent.
3.2 Processing orders and providing customer service
If you purchase from SoyUnique, we use the information needed to confirm, process, fulfil, deliver, and manage your order.
We may also use your information to respond to questions, manage returns and refunds, resolve disputes, maintain transaction records, and comply with legal obligations.
Processing necessary to fulfil an order will generally be based on our contractual obligations. Certain records may need to be retained to meet legal obligations, including accounting and tax requirements.
3.3 Sending newsletters and marketing communications
If you subscribe to our newsletter or otherwise give valid consent to receive marketing, we may use your email address to send articles, updates, resources, announcements, and information about our content or products.
You can unsubscribe at any time using the unsubscribe link in our emails or by contacting us.
We will not make consent to marketing a condition of purchasing a product or accessing a service where such consent is not necessary for that transaction.
3.4 Advertising and affiliate marketing
The Website may feature advertising, affiliate links, sponsored content, or links to third-party products and services.
Where advertising technologies are enabled, relevant third parties may use cookies or similar technologies to deliver advertisements, measure advertising performance, or personalise advertising, subject to applicable consent requirements.
Where we receive a commission through an affiliate link, this does not ordinarily require us to receive additional personal information about you. Any personal information collected directly by the third-party provider will be governed by its own privacy practices.
3.5 Legal compliance and security
We may process personal information where necessary to comply with applicable laws, respond to lawful requests, protect the security of the Website, investigate suspected fraud or misuse, establish or defend legal claims, and protect our legitimate rights.
4. LAWFUL BASES FOR PROCESSING
Under applicable data protection law, we must have a lawful basis for processing personal information.
Depending on the circumstances, we may rely on:
Contract: where processing is necessary to fulfil an order or take steps you request before entering into a contract.
Legal obligation: where we must retain or disclose information to comply with applicable law.
Legitimate interests: where processing is necessary for legitimate business purposes, such as Website security, administration, and service improvement, provided your rights and interests do not override those interests.
Consent: where you have freely agreed to a particular activity, such as receiving certain marketing emails or allowing non-essential cookies.
Where processing is based on consent, you may withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing carried out before consent was withdrawn.
5. COOKIES AND SIMILAR TECHNOLOGIES
The Website may use cookies, pixels, tags, and similar technologies.
Cookies are small files stored on your device that can help a website remember preferences, support essential functionality, and collect information about website usage.
5.1 Essential cookies
Certain cookies or similar technologies may be necessary for the Website to operate correctly, maintain security, remember essential settings, or support functions you have requested.
These technologies may be used where permitted by applicable law.
5.2 Analytics cookies
We may use analytics services, such as Google Analytics, to understand traffic sources, page views, visitor engagement, and Website performance.
Where these technologies are not strictly necessary, they will only be activated after the required consent has been obtained.
5.3 Advertising and marketing cookies
If advertising services, such as Google AdSense, or other advertising and remarketing technologies are enabled, these services may use cookies or similar technologies to measure advertising performance or deliver personalised advertisements.
Such technologies may collect information about your browser, device, interactions, and browsing activity, subject to the relevant provider’s practices and your consent choices.
5.4 Managing your cookie preferences
Where required, you will be given an opportunity to accept or reject non-essential cookies and manage your preferences through the Website’s cookie consent mechanism.
You can also manage cookies through your browser settings. However, blocking certain cookies may affect Website functionality.
If you wish to withdraw consent, use the cookie settings or preference controls available on the Website, where provided.
For more information about UK cookie and online advertising requirements, consult the Information Commissioner’s Office (ICO) guidance.
6. COMMENTS AND SOCIAL MEDIA
6.1 Blog comments
If comments are enabled on the Website and you leave a comment, we may collect the information entered into the comment form, together with technical information such as your IP address and browser details where necessary for spam prevention and Website security.
Your comment and any associated information may be stored to display the comment, moderate discussions, prevent abuse, and maintain the Website.
Public comments may be visible to other visitors. Please avoid including sensitive or confidential personal information in public comments.
We will retain comments and associated personal information for as long as reasonably necessary for these purposes, unless a longer retention period is required or permitted by law.
6.2 Social media
We may operate social media accounts or provide links and sharing features that allow you to interact with our content on platforms such as Pinterest, Facebook, and Instagram.
If you interact with these platforms, the relevant platform may collect and process information about you under its own privacy policy.
We do not control how independent social media platforms collect, use, or retain your personal information.
Please review the privacy settings and policies of the platforms you use.
7. THIRD-PARTY SERVICES, LINKS, AND EMBEDDED CONTENT
The Website may contain links to external websites, embedded videos, images, social media posts, advertising, or other third-party content.
When you interact with embedded content or visit a third-party website, that provider may collect information about your activity, use cookies, or process your information in accordance with its own privacy policy.
Where required, we will seek consent before loading third-party content or technologies that access or store information on your device.
We may use third-party service providers to support Website hosting, analytics, email communications, payments, order fulfilment, security, and other operational functions.
Where these providers process personal information on our behalf, we take reasonable steps to ensure that appropriate contractual and data protection safeguards are in place.
We are not responsible for the independent privacy practices of third-party websites or services. However, this does not remove any responsibilities we have under applicable law for our own processing or disclosures.
8. GOOGLE ANALYTICS AND ADVERTISING SERVICES
Where enabled on the Website, Google Analytics may help us understand how visitors find and interact with our content.
Google or other advertising providers may also process information through cookies and similar technologies to measure advertisements or personalise advertising, depending on the services configured on the Website and your consent preferences.
You can manage personalised advertising through Google Ads Settings.
You can also review Google’s privacy information at Google Privacy Policy.
Please note that changing advertising preferences does not necessarily prevent all advertising. It may instead affect whether advertisements are personalised.
9. HOW WE SHARE PERSONAL INFORMATION
We do not sell your personal information to third parties.
We may share personal information where necessary with the following categories of recipients:
9.1 Service providers
These may include Website hosting providers, email marketing platforms, analytics providers, payment processors, delivery companies, security services, and other providers that help us operate the Website or fulfil orders.
They receive only the information reasonably necessary for their relevant functions, subject to applicable legal requirements.
9.2 Advertising and analytics providers
Where enabled and permitted, advertising and analytics providers may receive information through cookies, tags, or other technologies.
Non-essential tracking technologies will only be activated where required consent has been obtained.
9.3 Legal and regulatory authorities
We may disclose personal information where required by law, pursuant to a valid legal request, or where reasonably necessary to establish, exercise, or defend legal claims.
9.4 Business transfers
If the business or Website is sold, restructured, transferred, or merged, relevant personal information may be transferred as part of that transaction, subject to applicable data protection law and appropriate safeguards.
10. EMAIL MARKETING AND YOUR RIGHT TO OPT OUT
You may subscribe to our newsletter or other marketing communications through forms or other subscription methods made available on the Website.
We will send marketing emails only where we have valid consent or another lawful basis permitted under applicable electronic marketing rules.
Purchasing from SoyUnique or providing your email address for an order does not automatically subscribe you to our newsletter.
You can withdraw your consent or unsubscribe at any time by clicking the unsubscribe link in a marketing email or contacting us at info@daniandlife.com.
Once you unsubscribe, we will stop sending the relevant marketing communications, subject to any limited processing needed to maintain suppression records and ensure that your preference is respected.
We may still send essential non-marketing messages relating to an order, payment, delivery, refund, security issue, or other necessary service communication.
11. DATA RETENTION
We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including fulfilling orders, providing services, maintaining records, complying with legal obligations, resolving disputes, and protecting the Website.
Retention periods depend on the type of information and the reason it was collected.
For example:
Order and transaction records: retained for the period required by applicable accounting, tax, and legal obligations.
Customer service correspondence: retained for as long as necessary to resolve enquiries and maintain relevant records.
Newsletter information: retained while you remain subscribed, with appropriate records maintained to respect withdrawals of consent.
Blog comments: retained while necessary for moderation, discussion, and Website administration, subject to applicable law.
Analytics and cookie information: retained according to the settings and retention periods of the relevant tools, subject to consent requirements and applicable law.
When information is no longer needed, we will take reasonable steps to delete it or anonymise it, unless retention is legally required or otherwise permitted.
12. INTERNATIONAL DATA TRANSFERS
Some third-party service providers may process personal information outside the United Kingdom.
Where personal information is transferred internationally, we will take steps to ensure that the transfer complies with applicable data protection law.
Depending on the destination and circumstances, this may include relying on an adequacy regulation or decision, an appropriate international data transfer agreement, or another lawful transfer mechanism.
You can contact us if you would like further information about international transfers relevant to your personal information.
13. HOW WE PROTECT YOUR INFORMATION
We take reasonable technical and organisational measures to protect personal information against unauthorised access, accidental loss, alteration, disclosure, or destruction.
These measures may include access controls, secure service providers, appropriate Website security measures, and limiting access to information where reasonably necessary.
However, no method of transmission or electronic storage is completely secure. We cannot guarantee absolute security, but we will respond to personal data breaches in accordance with applicable legal requirements.
14. YOUR DATA PROTECTION RIGHTS
Depending on the circumstances and applicable law, you may have the right to:
Access: request a copy of the personal information we hold about you.
Rectification: request correction of inaccurate or incomplete information.
Erasure: request deletion of your personal information where the legal requirements are met.
Restriction: request that we restrict certain processing activities.
Data portability: receive certain personal information in a structured, commonly used, machine-readable format or request its transfer to another organisation where the legal conditions apply.
Object: object to processing based on legitimate interests and object to direct marketing.
Withdraw consent: withdraw consent where processing is based on your consent.
Complain: lodge a complaint with the relevant data protection supervisory authority.
These rights are subject to legal conditions and exceptions. We may need to retain certain information to comply with legal obligations or establish, exercise, or defend legal claims.
To exercise your rights, contact us at info@daniandlife.com. We may need to verify your identity before responding.
You can find further information about your rights through the Information Commissioner’s Office.
If you are based in the UK, you can complain to the ICO if you believe your personal information has been handled unlawfully.
15. THIRD-PARTY PRIVACY POLICIES
Our Website may link to third-party websites, services, products, or resources.
Those websites operate independently of Dani & Life and may have different privacy practices.
We encourage you to read their privacy policies before providing personal information or interacting with their services.
This Privacy Policy applies only to information processed by us or on our behalf in connection with the Website and our activities.
16. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy to reflect changes in our practices, Website functionality, third-party services, or applicable legal requirements.
Any changes will be published on this page with an updated “Last updated” date.
Where required by law, we will provide additional notice or obtain consent before introducing changes that require it.
We encourage you to review this page periodically to stay informed about how we handle personal information.
17. CONTACT INFORMATION
If you have questions about this Privacy Policy, wish to exercise your data protection rights, or have concerns about how your personal information is handled, please contact us:
Website: www.daniandlife.com
Email: info@daniandlife.com
Business: Dani & Life
We will review your enquiry and respond in accordance with applicable data protection requirements.